Bend, Don't Break.
Change is inevitable. Adaptability is intentional.
I help leaders and teams adapt through change.
Bend, Don't Break.
Change is inevitable. Adaptability is intentional.
I help leaders and teams adapt through change.
Change is inevitable. Adaptability is intentional.
I help leaders and teams adapt through change.
Change is inevitable. Adaptability is intentional.
I help leaders and teams adapt through change.










I’m an author, leadership coach, facilitator, trainer, and speaker with more than two decades of experience helping people and organizations grow stronger in times of change. I blend learning and development, communications, organizational behavior, and creative design to make complex ideas simple, practical and fun.

Along the way, I’ve worked with some of the world’s most recognizable brands and organizations, including Walmart, Facebook, Adobe, McDonald’s, Unilever, Johnson & Johnson, Kraft Foods, PepsiCo, Cisco, and Kaiser Permanente.

I’m Executive Vice President of Coaching and Facilitation at Golin, a global public relations agency. I hold a master’s degree in management and organizational behavior, a bachelor’s in communications, and professional credentials from both the Association for Talent Development (ATD) and the International Coaching Federation (ICF).

As a keynote speaker, I bring energy, insight, and humor to topics that matter most in today’s world of work. My talks are designed to spark fresh thinking, inspire action, and leave people with practical tools they can use right away.

I often speak about themes such as:
Adaptability in times of change
AI as a partner in the age of technology
Leadership that's human and future-focused
Emotional intelligence and empathy
Communication that's clear, concise, and compelling
Collaboration that builds connection
Resilience to prevent burnout and sustain growth

Whether for a conference keynote, corporate gathering, or leadership retreat, I tailor each talk to the audience and the moment — creating experiences that are as memorable as they are actionable.
The future of work isn't expertise—it's adaptability. This breakthrough book will show you how to adapt alongside AI while protecting your uniquely human edge.
For more information on fees and availability, send me a message. Tell me about your event, and I will get back to you soon with more information.
You can also email me directly at matt@westpractices.com
Copyright © 2026 Matt A. West - All Rights Reserved.
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